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Quick answer

What is the Revenue Engine Audit?

A free self-assessment that takes about six minutes. It scores your go-to-market engine on 10 revenue leaks against widely cited B2B benchmarks, ranks your three biggest leaks, and gives you a printable 30-day action plan. Your answers stay in your browser unless you choose to request the full report.

  • Measures: speed to first response, lead qualification, pipeline coverage, win rate, sales cycle, CAC payback, content distinctiveness, AI answer engine visibility, martech data readiness, and retention.
  • Built on: The 10-Point Go-To-Market Leak Finder and the push-versus-pull framework from The Power of Pull.

By , Fractional CMO (Revenue Architect), Optivus · 25+ years of VP marketing leadership at TELUS, Bell Canada, SMART Technologies and Veriforce · Last updated

Frequently asked questions

Is the Revenue Engine Audit free?

Yes. There’s no sign-up to take it, and your answers stay in your browser unless you request the full report.

How long does the audit take?

About six minutes for the questions. The result shows your three priority leaks, all 10 scores, and a 30-day action plan.

How accurate are the benchmarks?

They’re widely cited B2B SaaS industry ranges. Treat them as directional, not as a substitute for a full diagnostic of your own data.

What should I do with my results?

Fix the cheapest of your three worst leaks first, check for measurable change at 30 days, and give one person ownership of all ten numbers.

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Optivus · Revenue Engine Audit · Benchmarks are widely cited B2B SaaS industry ranges and are directional, not a substitute for a full audit.