About SPARK
SPARK (Startup Potential Assessment and Rating Kit) is a free idea-viability assessment from Optivus. Answer 24 quick questions about a startup idea or a new line of business and get a clear verdict, a 0 to 100 SPARK rating, and a prioritized action plan, scored on the evidence you actually have rather than on opinion. It runs in your browser, uses no AI, and needs no sign-up.
Built by Dean Reid, Fractional CMO (Revenue Architect), Optivus · Part of the free Optivus resources · Last updated
Yes. SPARK is free, needs no sign-up, and runs entirely in your browser.
About six minutes to answer the 24 questions. The verdict, rating, and action plan appear as soon as you finish.
No. Your rating is calculated from your answers, scored on the evidence you actually have rather than on opinion.
Founders, executives, and teams deciding whether a startup idea or a new line of business is worth pursuing before they commit serious time or money.