Fractional CMO in Calgary: senior marketing leadership for $15M to $60M B2B companies.
By Dean Reid, Fractional CMO (Revenue Architect) · Optivus · Updated October 2026
Optivus is a Calgary-area fractional CMO practice led by Dean Reid, based in Cochrane. I work with Alberta B2B companies between $15M and $60M in revenue that have outgrown founder-led marketing but are not ready for a $300,000 full-time hire. One strategy day a month at your office, a weekly CEO check-in, and a quarterly board-ready review.
A fractional CMO is a senior marketing executive who joins your leadership team part-time on a monthly retainer. In Calgary, Optivus engagements run $6,000 to $12,000 a month, start with a 10-day Revenue Leak Review, and deliver a written ICP, positioning and channel plan within 30 to 45 days. Dean Reid is based in Cochrane and holds the monthly strategy day on site anywhere in the Calgary region.
Why a Calgary-based fractional CMO
In the room when it matters. The monthly strategy day happens at your office, with your leadership team, not on a video call from another time zone.
Alberta market context. Energy services, industrial technology, manufacturing and distribution buyers make decisions differently from Toronto SaaS buyers. Long cycles, relationship-led sales and engineering-led buying committees shape every channel choice.
Calgary roots. 25 years of marketing leadership, including Calgary-headquartered SMART Technologies, Userful and TEC Canada. MBA from the University of Calgary.
Western Canada reach. The same model for Edmonton, Red Deer, Vancouver and Saskatoon, with on-site days as needed.
Results Dean has led
$989M
pipeline built at TELUS
30 → 803
MQLs a month at Veriforce
$120M → $700M
revenue at SMART Technologies
How an engagement starts
Free 30-minute call, or the 6-minute auditA direct conversation about where your revenue engine stands. No pitch.
Revenue Leak Review: 10 business days, $3,500Your three biggest leaks, measured on your own data, with a dollar figure on each and a 30-day plan. Credited in full toward the Sprint.
90-day Strategy Sprint: $8,000 a monthICP, positioning and channel plan in writing within 30 to 45 days, then 60 days running it with your team.
Revenue Architect retainer: $6,000 to $12,000 a monthMonthly strategy day, weekly CEO check-in, quarterly board-ready review. 6-month minimum.
Questions Calgary CEOs ask
Optivus retainers run $6,000 to $12,000 a month depending on scope. Most engagements start with a $3,500 Revenue Leak Review, then a 90-day Strategy Sprint at $8,000 a month. See the full pricing guide.
Yes. The monthly strategy day can be held at your office anywhere in Calgary, Cochrane, Airdrie or Okotoks. Weekly CEO check-ins and the rest of the work are remote.
Yes. Edmonton and Red Deer clients get the same model, with the strategy day held on site or by video. Companies in BC and Saskatchewan are served remotely.
B2B companies between $15M and $60M in revenue: industrial technology, energy services, manufacturing, distribution, engineering, professional services and B2B SaaS. The common thread is a sales-led business with a long or complex buying cycle.
An agency executes campaigns. A fractional CMO sets the strategy, writes the brief, and holds the agency accountable to a pipeline number. Many Calgary companies run both: a fractional CMO for direction, and an agency for execution capacity.
Coffee in Calgary, or 30 minutes on video.
A direct conversation about your revenue engine and whether Optivus is the right fit. Walk away with a clear next step either way.