Diagnostic Results
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This diagnostic shows what to fix. Optivus builds the fix.
Dean Reid has rebuilt underperforming channel mixes at TELUS ($989M pipeline), Veriforce (27× MQL growth), and SMART Technologies (48% YoY).
Interactive Tool · Optivus
Select a channel that is underperforming and identify the specific failing tactic. The tool surfaces prioritized cross-channel activation strategies to revitalize performance.
Choose the marketing channel that is not hitting targets, then identify the specific tactic that is falling short. Prioritized cross-channel fixes will appear here.
Dean Reid has rebuilt underperforming channel mixes at TELUS ($989M pipeline), Veriforce (27× MQL growth), and SMART Technologies (48% YoY).
Quick answer
Pick the marketing channel that isn’t hitting its targets and the specific tactic that is falling short, and the diagnostic instantly returns prioritized cross-channel fixes. It draws on a 78 by 78 matrix of channel and tactic combinations. It’s free and needs no sign-up.
By Dean Reid, Fractional CMO (Revenue Architect), Optivus · 25+ years of VP marketing leadership at TELUS, Bell Canada, SMART Technologies and Veriforce · Last updated
Three steps: select the channel category, select the failing tactic, then review the prioritized fixes, including activation strategies from other channels.
Yes. It’s free, gives results instantly, and needs no sign-up.
Start with the highest-priority fix, measure it for 30 days, and if several channels are underperforming at once, run the Revenue Engine Audit to find the root cause.